In the past 3 years alone Uganda’s social media usage has grow by an estimated 45% bringing in more people than in the previous d general 5 years . This has been mainly due to the increasing accessibility to ICT infrastructure and public awareness
here are the top 5 social media platforms with the highest number of users in Uganda
7. Snapchat.
The video sharing app has gained popularity among women providing various features with its popular feature being the filters which manipulate facial beauty with its lighting and colouring. In Uganda it has been popularised with end women looking through beauty and Universities for example MUBS , KIU .With this current popularity Snapchat in Uganda does not seem like slowing down in Uganda and continues to capture more millennial market.
6 .Twitter .
In Uganda is the second fastest growing social media plattform just after instagram ,it has been growing exponentially in Uganda since 2019 and now the speed has doubled . With engaging features such as retweeting becoming more popular this has crated Twitter gurus who have populalised the platform , registering engagement throughout their whole post that are tempting .Promoting itself as an official platform it has attracted audiences for news from big government officials which has pushed its popularity as the 6th biggest social media platform.
5. Tiktok
Tiktok is undoubtedly the fastest growing social platform in the whole world .The video sharing app found its success in short videos of about 15 seconds shred on the platform , with the best content strategy Tiktok has found its way in Uganda being the easiest application on which a person can gain popularity people have loved it. Various content creators have earned popularity in Uganda which has attracted more creators thus a bigger audience created.
4. Instagram .
The photo and video sharing app has become the biggest celebrity engagement platform in Uganda . Instagram has become a household name in Uganda mainly because it is the biggest place highest popular people content , with photos being its biggest content, celebrities in Uganda have even made it mandatory to share photos daily hence attacking all their loyal audiences
3. YouTube.
With a library of videos for over years of content ,Youtube is the official source of video on the internet ranging from news , educative to entertainment and music video . The platform has existed for over 15 years now and has developed the library where one can learn anything throughout the world and it is no exception to Uganda
2. Whatsapp.
This is arguably the biggest messaging app in the world , this has positioned it a mandate for every individual with a phone in Uganda to posses the app .This also due to its convenience in sharing videos and images ,with other features such as status with provides convenience other than Using snapchat for disappearing moments.
1. Facebook.
Facebook throughout the world is the biggest social media platform. This has remained the biggest for over 10 years in Uganda . First because it was the first in Uganda and has remained with core principle of building networks around friends with shred values . Facebook provides individuals with person to person contact which has kept it at number one for all these years and still reigning.
