1. Prelude .
With the intensity of COVID 19 , there has been a surge in the use of social media in Uganda this has created a high demand for brands throughout the country to be recognised by this new audience that is ever increasing online .With such brands desperate for recognition online these have been rushing to different individuals dubbed as influencers to help such brands to be able to tap on this ever growing market in Uganda.
Digital marketers are various individuals or companies that use the internet to capture andi influence markets through social media either for sales directly or for advertising brands for recognition online by the market
With this increasing demand has brought a set of new market controllers called digital marketers . These are industry leading gurus that have spent years online studying the market and are able to control most of the traffic available to manipulate markets and control trends online. As a business it is therefore require to access one of these numerous digital marketers in order for your business to be pushed further into the market .some of these are @Albert Katruguma on twiter , @Raiden Stylist on instagram and twitter among others that can help you push your brand.
3. Choice of social media platform
The choice of social media platform on which your brand should be pushed is key in digital marketing in Uganda.With each social media platform target a different audience say Facebook the biggest with all types of audiences but with mostly middle class and lower class people using it the most .Twitter being the one with all high end customers and Instagram being with the highest number of women in Uganda .And so a business or company it is of best interest to chose every social media platform to market depending on various reasons that are dependent on research
