Sacrificing Market Capitalization for the Brand
The Apple Brand is one if not the most loved Brand in the world. The Brand founded by Steve Wozniak and Steve Jobs is the most valued Brand in the whole world. This is no different is a growing Country like Kenya. Apple with its trade mark smart phone the iPhone have extended their influence to levels no one had imagined in this county.
The Magic of the Brand
The Brand is Built around its Strive to provide the Most creative devices in the entire market with its iPad, iPhone and MacBook. The iPhone is by far the most popular product but it is popular and still reaming readily available to everyone in the market this has risen the Brand Value. The expensive price of the iPhone has left he Device to the rich upper class who are able to Afford such a Device which cost $1000. This is equivalent to a year’s salary for a young hustling youth I Nairobi Kenya.
The Expense of the Brand
In Kenya for example owning an iPhone means you are part of the rich upper class who have money figured out. This has driven the youth in the country to strive to own the device although it requires massive work and savings in a growing country like Kenya.
How Apple is Profiting
With the introduction of the iPhone SE Apple is has learnt a new way to capitalize on the new market of the device in developing Countries like Kenya. The SE together with Second Hand Used phone from Europe that is the UK and European Union countries there is a growing Nairobi underground market of the UK used iPhones which is a term they use to mean a used by in condition iPhone ‘UK Used’. This is adding on a massive number of new users to the iPhone.
