The information sharing app twitter of recent mainly the last two years i not only in Uganda but also in Kenya and other African countries has been on the rise in both usage and revenue The American company uses microblogging technology to allow use blog in simple statements made by users known as tweets .The social media site has been growing in popularity for the last ten years throughout the whole world , but the growth in Uganda and Africa at large started shooting up in the last four years.
This sharp rise in usage has been brought up by several factors that can be pointed out but most notably is its authenticity with information, engagement and easy shareability.
Information authenticity his the biggest factor if not the main factor for twitter spike in usage .the platform has proved to be the official site for information with accounts of big politicians like presidents ,members of Parliament, ministers and others big political figures being the most followed individuals on the site. Most notably being Barack Obama being the most followed individual on Twitter. In Uganda Yoweri K Museveni the president is the most followed person on twitter. This gives ultimate confidence to users that the information they are receiving is directly from the government that is trusted.
Engagement mainly shareability is also one of the main reason for the rise of the site . Sharing on twitter is called retweeting which is very easy with only a press from sharing on the platform .Also being able to comment on a tweet while sharing it known as quote retweeting is also pulling in more users and keeping the engaged .
Twitter as a platform also provides other features of all social media platforms like liking, commenting and dms as one may require for a social platform
