Prize Ninsiima, popularly known as Prize on social media, is a Ugandan content creator who has built an online following through unusual food combinations, everyday cooking and her unapologetically natural approach to content creation. Her journey to internet recognition was not straightforward. Before becoming a familiar face on TikTok, Instagram and YouTube, she worked as a housemaid in Jordan and later took several jobs in Qatar while searching for a better financial future.
Who Is Prize Ninsiima?
Prize Ninsiima is a Ugandan digital content creator known for making unconventional food combinations and sharing her cooking experiences online. Unlike creators who invest heavily in studios and professional filming equipment, she uses ordinary spaces, simple cooking equipment and her phone to produce videos.
She holds a bachelor’s degree in Community Health from Uganda Christian University in Mukono. After graduating, she struggled to secure employment despite sending out numerous job applications.
Her inability to find a suitable job eventually pushed her towards opportunities outside Uganda, setting the stage for a career she had not initially imagined.
Working as a Housemaid in Jordan
In 2017, Ninsiima travelled to Jordan after receiving a job opportunity through a WhatsApp contact shared by her sister. The offer included accommodation, transport and a monthly salary of approximately UGX 800,000.
While working as a housemaid, she spent much of her free time watching videos on social media. One of the people who inspired her was Ugandan comedian Anne Kansiime, whose YouTube series, Glass of Happiness, introduced her to the possibility of earning money through online content.
By 2018, she had started researching content creation and exploring ways of producing videos without necessarily showing her face.
During this period, she also saved money with plans to invest in farming back home in Rukungiri. She purchased cows and entered a partnership involving Irish potato farming in Kabale. Unfortunately, the investment did not go as planned, and she lost a significant portion of her savings.
Her Experience Working in Qatar
After returning to Uganda in 2020, Ninsiima discovered that money she had saved in a joint account with a family member had been spent without her knowledge.
With limited resources, she sold two cows and travelled to Qatar, where she worked in a supermarket. Her responsibilities included cashiering, serving customers and cleaning.
She earned approximately UGX 1.3 million monthly but eventually realised that working for a salary alone would not give her the financial independence she wanted.
While in Qatar, she began recording videos of herself, initially as a way of documenting her experiences rather than building a career.
In 2022, she returned to Uganda determined to pursue content creation full-time.
The Food Videos That Changed Her Life
Ninsiima initially worked with her sister on a YouTube project called The Ugandan Sisters, which featured comparisons between Ugandan and Kenyan lifestyles.
However, her breakthrough came after she shared a video showing food she and her friends had prepared for a birthday celebration. The video attracted approximately 40,000 views, encouraging her to explore food content more seriously.
She gradually developed a recognisable style built around unusual food combinations, everyday cooking and unfiltered kitchen experiences.
One of her most talked-about creations was rice spaghetti katogo, a combination that attracted curiosity, criticism and thousands of online reactions.
Rather than following conventional food presentation styles, she embraced what she calls an organic approach, showing her kitchen and cooking experiences as they naturally are.https://youtu.be/rVVBGVP5p0w?si=VIUnuduvx9c8I4rl
How Much Does Prize Ninsiima Earn?
Prize Ninsiima has turned her online following into a source of income through brand partnerships, sponsored videos and YouTube monetisation.
In her August 2025, she revealed that individual clients could pay approximately UGX 300,000 for a single promotional video, while companies often entered into longer advertising arrangements.
She also disclosed that her first brand collaboration paid UGX 100,000, an amount she later realised was below the value of her work.
Her commercial partnerships have included DStv, Royco and InfoTrust Property Consultants.
She explained that TikTok was particularly important for securing brand deals, while her monetised YouTube channel provided another income stream.
These figures reflect the earnings she discussed in 2025 and should not be mistaken for her total net worth.
Her Plans Beyond TikTok
Although Ninsiima has achieved recognition through social media, she does not want to depend entirely on brand endorsements.
She has expressed interest in developing food related businesses, including selling saucepans and potentially producing high quality flour sourced from her home village in Rukungiri.
She has also encouraged aspiring creators to remain patient, explaining that building an audience can take time and that people should be willing to experiment with different opportunities.
Conclusion
Prize Ninsiima’s journey demonstrates how an unexpected career can emerge from difficult circumstances. From working as a housemaid in Jordan and taking supermarket jobs in Qatar to becoming a recognised Ugandan food content creator, she has gradually built a business around her personality and cooking style. Her story is also a reminder that social media can create opportunities for people who are willing to experiment, remain consistent and turn their everyday experiences into something others enjoy watching.
